May 4-6, 2012
Our programming is unique in that all attendees participate in all workshops. Check out this fabulous schedule!
Take your food photography to a whole new level with this dynamic food styling and photography workshop. Working closely with our two experts, you will learn how to make the best of the tools you already own in your home kitchen, as well as different camera options (iPhone to DSLR). With insider secrets from Lisa and Renee, you’ll take your photos from plain to glam in one session! This session will serve as an actual, professional photo shoot, with two of the best in the business supporting and educating you every step of the way. (Check ourwebsite to learn more about these talented artists.)
Bonnie Benwick
Ever wondered if you’ve got what it takes to whip up a winning recipe in the face of unexpected culinary challenges? Here’s your chance! Teams will be assigned in mid-March 2012, along with the big reveal of our “secret” ingredient sponsors. During the event itself, OXO will provide a customized assortment of kitchen tools to each team to aid in recipe creation (and to take home!). You’ll slice, dice, sautee, julienne and season your way to a team dish that will be judged by none other than Bonnie Benwick, interim Food Editor of the Washington Post! (Find out more about Bonnie on our website.)
Culinary Writing with Monica Bhide
Monica Bhide
Who are you writing for? How often do you take time to feed your inner artist? When’s the last time you read something besides a cookbook (Popular Mechanics, anyone)? Monica will inspire you to re-imagine your life as a food writer, using real life examples of pitching different publications, as well as an invigorating case study walking you through the challenges (and rewards) of life as a culinary writer. (Find out more about Monica on our website.)
5 Ways to Make Money Now with Andy Schloss
Andy Schloss
A food blog is a lot of work. Are you ready to take what you already know and do, and turn it into a viable revenue stream? Different options will be revealed during this interactive session where several attendees will serve as “case studies” in how to create a profitable product. Move past ads to learn how to diversify and invigorate your platform from Andy who wears many hats, among them: food writer, culinary app developer and artisan food purveyor. (Find out more about Andy on our website.)
Pitch to the Pros
There’s nothing more engaging than personally pitching your best ideas to professionals in the food and publishing industries. Get the feedback you need to create profitable partnerships and shepherd successful projects through the development pipeline…all the way to the bank!